Instagram vs. BeReal
Date:
Presentation for the Digital Marketing module, delivered as a graded oral exam, comparing the social media platforms Instagram and BeReal.
The presentation introduced the history, technology, and user base of both platforms, analyzed marketing strategies, and discussed best practices through case studies such as dm (Germany) on Instagram and Chipotle on BeReal. Pros and cons of each platform were evaluated, and recommendations were made on how businesses can use both platforms complementarily to maximize marketing effectiveness.
The presentation was given in German.
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